Two Stock Photos Included in Proposed Ford Flex Campaign

Two Cosmonaut stock images—both U.S. Interstate 75 road signs—were used by designer Shane Morris of Jackson-Dawson Communications for a new Flex ad campaign proposed to the Ford Motor Company.

Morris’s design (click to see full size) helped the firm land the project with the world’s third largest auto manufacturer. The proposed ad campaign theme was “On the Road” with Ford Flex, which is now “Let’s Go Somewhere.”

The interstate sign image on the bottom right was taken at the Burnside Street on-ramp to Interstate 5 in Portland, then altered to its present form. Similarly, the sign on the top right was originally an I-5 highway sign, photographed near the Tacoma Dome in Washington state.

Interstate 75 connects Miami and Detroit, continuing up north to reach Michigan’s border with Ontario.