Defend Oregon: One Huge Door Hanger to Rule Them All

Discovered today, weighing in at 5″ wide by an enormous 25″ tall, printed in three colors + black… a door hanger from the progressive advocacy group Defend Oregon. Click on the thumbnail to see a much larger version.

Is this too subtle a reminder that the election is Tuesday? Seriously, the back of the piece explains the potential impact of state ballot initiatives in fairly exhaustive detail, but we’re not going to scan it. It’s very copy-dense and therefore better consumed at the Defend Oregon web site.

Here in Oregon, such a collateral piece takes on additional urgency because of the state’s exclusive vote-by-mail elections. So, conceivably, one sees the massive door hanger, takes it inside, and fills out the ballot that’s been collecting dust on the kitchen table. It’s an effective piece made more effective because of the vote-by-mail policy. A reminder to go vote on Tuesday—even an ostentatious one—could be forgotten over the weekend.

One additional note: the color scheme bears a slight resemblance to the Pacific Northwest’s only NFL team.