June 1, 2007

Kettle Foods, Thomas Kemper Sodas Cross-Promotional Campaign Set to Begin

We are pleased to announce our participation in the development and design of a cross-promotional campaign between Thomas Kemper Sodas and Kettle Foods. The campaign is set to begin this month.

For this cross-promotional effort Cosmonaut produced two point-of-purchase designs, a Thomas Kemper 6-pack insert card (coupon offer on back) and a shelf talker. The goal is to raise brand awareness of Thomas Kemper Sodas in supermarkets on the West Coast and in selected retail locations in eastern U.S. cities.

The campaign theme is "Even Better Together," linking two premium brands familiar to Pacific Northwest consumers.

In early 2007, Thomas Kemper Sodas was acquired by Portland-based Adventure Funds from its previous owner, Pyramid Breweries Inc. The Thomas Kemper line includes root beer, ginger ale, orange cream, vanilla cream, black cherry and grape flavors.

Salem, Oregon-based Kettle Foods was founded in 1978. It leads the industry as the No. 1 salty snack brand in natural supermarkets, with distribution throughout North America, Japan, Guam and Western Europe. It produces more than 20 flavors and four varieties of potato chip offerings, seven flavors of organic tortilla chips and a variety of nut butters and trail mixes.